Tuesday, March 16, 2010

Ramuan Trends, Tales and Tips from Expo West 2010


Summing up Natural Products Expo West 2010 is kind of like trying to define Ramuan in one sentence. It’s a difficulty level of 10, but we are going to attempt to put the world’s largest natural and organic tradeshow in perspective with our blend of trends, tales and tips:
Trends
Pamela Bond, Managing Editor of Natural Foods Merchandiser, has already identified several interesting trends from Natural Products Expo West 2010—including antioxidants, herbal combinations and anti-aging personal care products (“boomers spend $2.3 trillion annually on goods and services,” she noted). We find her trend watch list encouraging for a few reasons. 

First, Biotropics Ramuan is launching two antioxidants this year: Mangis and Ulam, both of which offer a powerful blend of antioxidant herbal extracts. Mangis offers a proprietary blend of seven superfruits—including the Malaysian rainforest fruit mangosteen, plus vitamin C, E and the digestive enzyme papain from real papaya—in a chewable phytonutrient-rich daily supplement.* Ulam also contains seven natural extracts, including King’s Ulam and vitamins C and E to help promote heart and immune health.* 
 
We are excited that our products reflect the present and future wants and needs of today’s health-minded consumers.

Tales
Our Biotropics team from Malaysia and Germany (plus the Team Tenaga girls) met and spoke with hundreds of retailers, natural products buyers, and regular health-conscious consumers who were very intrigued with our vitality products. There was Peter, a documentary filmmaker from Santa Monica, who was interested in finding out more about the clinical trials currently underway for Tongkat Ali, the ancient Malaysian herbal extract found in TenagaXX. And there was Ron, owner of Pure Form Labs in Las Vegas, who particularly liked the hormonal balancing effects of both the TenagaXX and Asmara products. (We’ll hear more from Ron later this week). Many women—both young and mature—also asked great questions about Asmara and took informational handouts. Energy, sexual health and vitality seem to be a priority for many people… so we are proud to bring Malaysia’s ancient traditions right into their medicine cabinet.
Tips
Whether you are an Expo West veteran, virgin or simply want to learn more about what it means to “Live Ramuan,” here are three simple tips we’d like to leave you with:
Tip #1: Do your research. History, tradition and personal testimonials can speak volumes if clinical trials aren’t available yet.
Tip #2: It’s less about the products and more about the people. Remember to thank the mix of friends in your life who help keep you balanced everyday.
Tip #3: Focus on the inside and work your way out. True outer beauty isn’t possible without inner health.  
* These statements have not been evaluated by the Food and Drug Administration.

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