Natural Products News: Consumers Interested in Supplements with Specific Benefits

Yesterday, Natural Foods Merchandiser released their latest industry update discussing a new global health study, which found that consumers are more interested in food and beverages than in vitamins and supplements for certain health benefits. However, the report also found that consumers are most interested in health supplements when there is an established connection between the product and the benefit—i.e. cancer prevention, better immunity, relaxation and hormonal balance. “The data suggests that consumers are most interested in health and wellness products in which there is already an established connection between the product and the benefits,” said Lauren Demar, CEO of Ipsos Marketing, Consumer Goods Sector.

What does this news mean for you, if you’re thinking about purchasing a Ramuan Health product?

One of Ramuan Health’s goals is to provide consumers with only the most effective, sustainably harvested plants and botanicals from the Malaysian rainforest. For example, our sexual vitality products, TenagaXX and Asmara, are not only specifically formulated for increased sexual health, vitality and hormonal balance—but also feature specific herbs that have been traditionally used for men (Tongkat Ali) and for women (Kacip Fatimah). Likewise, our Detox products follow the same path. Two herbs found in our Women’s Detox product, ginger and papaya, have been traditionally used for centuries in helping enhance digestive health. While phyllanthus and ginger are traditional herbs used for cleansing, digestive and liver health—two ingredients found in our Men’s Detox product.

With so many health supplement options on the shelves these days, finding quality information can be challenging. Don’t be afraid to ask your retailer or doctor questions about the herbs or botanicals in the products you choose. We are also here to provide you with as much information as possible. Feel free to email us privately at biotropics@gmail.com or join us on Facebook.